What You Need To Know About Business Marketing Consultants

Do you have a business that you’d like to take it to another level? You should highly consider hiring a business marketing consultant.

What The Consultant Will Do

There are many things that a business marketing consultant can do for you:

Gather information: it’s the role of the consultant to gather information on the right marketing strategy to use. The consultant will analyse the market and find the customers that you should target.

There are two types of research methods that a consultant can use: qualitative and quantitative. Qualitative research is great as it’s in-depth and provides you with a thorough understanding of the market and your target customers.

Quantitative research on the other hand relies on averages and percentages within a given group. This research provides you with a broader view of the market.

Data analysis: after the consultant has collected data, he/she should now analyse it in order to come up with a report and recommendations. Most consultants understand how to professionally use market forecasting and statistical software programs that make it easy for the consultant to analyse the data that they have.

Recommendations: the business marketing consultant will come up with recommendations on what you need to do to push your business ahead. If the consultant is a digital marketing expert, he/she can come up with recommendations such as optimizing the websites, creating mobile apps and increasing social media campaigns. The consultant will also advise you on what you need to do to increase your customers.

Tips On How To Hire A Business Marketing Consultant

For you to hire the right consultant you need to consider a number of tips such as:

Capability: how capable is the consultant in solving your problem? In addition to considering the experience of the consultant, you also need to pay close attention to the experience that the professional has. You should also consider whether the consultant works with other consultants. For great results you should work with an individual who works as part of a team of experts.

Chemistry: are you excited when working with a consultant? To have an easy time you should work with a professional who is easy to talk to.

Credibility: in addition to hiring a well educated and experienced professional, you should also ensure that the consultant is credible enough. When you are working with a credible consultant you are sure that he/she can’t leak information about your business.

B2B Market Research – The Four Steps to Successful Business Market Research

B2B market research can be a challenge even for experienced market researchers. But there are four steps anyone can take to successful B2B market research. These steps are:

understand your market
learn about your business customers
telephone your business customers
visit your business customers

Understand your market

B2B market research begins with making sure that you really understand as much as you can about your B2B market and the companies in that market. Start by making sure that you are aware of the regulations and customs surrounding the market, as well as the trends going on in that market. This is particularly important when entering new markets. Fortunately, there are websites and blogs written about most B2B markets, describing the regulations and customs relating to that market, as well as the trends going on in the market.

Then, make sure that you list the customers in your market, as well as your possible competitors. But, don’t stop with just ascertaining the names of the companies in your market. Also identify the names of the executives at those companies. This, again, is particularly important when entering new markets. Fortunately, those same B2B websites and blogs typically describe most of the customers and competitors in the market, along with the executives at those companies.

Learn about your business customers

B2B market research depends on learning about your business customers. Start by collecting information from your CRM system, and from your sales team, about your customers. Then go back to the websites and blogs you have already identified to get yet more information from websites and blogs about these customers. Make sure that you know as much as you can about the key executives at those customers, and the issues that they are likely to face, so that you can move to the next step, which is calling them by phone.

Telephone your business customers

B2B market research really benefits from calling your business customers by phone. If you ask the right questions you will be pleasantly surprised at just how much information you can pick up from a few short telephone calls with your key potential customers. Yet again, this is particularly important when entering new markets.

Visit your business customers

B2B market research really does depend on visiting your business customers. Go to your customers’ factories, offices, or design studios, and spend time talking with their engineers, plant managers, designers, manufacturing personnel, and other staff. All the focus groups and surveys in the world are no substitute for visiting your B2B customers in their places of work. Similarly, while chatting with customers at trade shows is nice, it is not a substitute for actually visiting them. Once again, this is particularly important when you are entering new markets.

Even now, it never ceases to amaze me just how much valuable information you can learn from actually visiting customers and going to their factories, offices, or design studios, and spending time talking with their engineers, plant managers, designers, manufacturing personnel, and other staff.

When you put these four steps into effect…

Although customers vary significantly across markets, I have found that two things never change. That is, if you put these four steps into effect, then:

you are more likely to understand the true needs of your business customers, and
your business customers are much more likely to want to develop a business relationship with you

No matter which business market you are researching, in the end, that is always the key to success in B2B market research.